Confidential PI firm · Manhattan, New York
From page 3 to #1 in the Map Pack in 118 days.
- Map Pack position, primary keyword
- #1 averageFrom page 3 · Day 0 to day 118
- Qualified intakes
- +61%12 months
- Fees attributed to search
- $3.2M12 months
Personal injury lawyer SEO that fills your intake, not just your analytics.
SEO for personal injury lawyers and attorneys. We rank your firm at the top of Google's Map Pack, so injured people call you before they call anyone else.
Page 3 to #1 in the Map Pack in 118 days for a Manhattan PI firm. See the proof
What ranking #1 in the Map Pack looks like
When someone nearby searches for a lawyer, your firm shows up first, one tap from a call. Beside it is a real month of reporting from one of our New York clients.
- 1Your firmPersonal injury attorney · Open 24 hoursCall
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Results across our personal injury clients
We report on calls, qualified intakes and signed cases. Never on sessions or bounce rate.
4.2×
Average increase in qualified case inquiries within 90 days
92%
Of client firms reach the Map Pack top 3 for their primary practice area
$1.4M+
Net new fee revenue attributed to local search in 2025
100%
Of clients protected: we never work with a firm's direct competitor, under litigation-level NDAs
SEO for Personal Injury Lawyers, Tailored to PI Law Firms
Most SEO agencies don't understand personal injury law. CaseAuthority was built to fix that: PI attorney SEO measured in signed cases, not traffic.
Google Business Profile Domination
Most PI clients click a Map Pack result, not a blue organic link. We engineer your Google Business Profile, citation authority, and proximity signals to rank in the top 3 for 'personal injury lawyer near me' searches across every service area.
Personal Injury Google Maps RankingSEO Services from Pages to Link Building
High-intent landing pages for every case type you handle. Short, focused, conversion-built. Top backlinks from quality publishers. Compact pages targeting the query your buyer types when they're ready to call.
SEO Services for Personal Injury Law FirmsLocal SEO for Personal Injury Lawyers
Hyper-local keyword targeting, location-specific landing pages, and the full technical infrastructure that tells Google exactly which cities and counties your firm serves and why you're the most authoritative result there.
Local SEO for Personal Injury LawyersEvery channel a personal injury firm needs.
One partner for search, maps, paid, content and reputation. Personal injury only.
Get found
Personal Injury SEO ServicesGoogle Maps RankingLocal SEO for PI LawyersGBP Optimization for PI LawyersAI SEO for PI LawyersChatGPT for PI LawyersBing SEO for PI LawyersA disciplined, four-phase pursuit of market dominance.
Most firms see meaningful movement by week six. Map Pack victories typically land between day 60 and 120.
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Personal Injury SEO Audit
We analyze your current Google rankings, Map Pack position, on-page content, citation profile, and competitive landscape. You get a clear, honest picture of where you're losing cases to competing firms in organic and local search.
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Strategy & Keywords
We map every high-intent personal injury keyword in your market — 'personal injury lawyer [city]', '[accident type] attorney near me', '[case type] law firm [area]' — and build a 90-day SEO roadmap with expected ranking milestones.
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Execution of Strategy
Hands-on optimization across your Google profile, website, and content. Compact landing pages published for target keywords. Citation building and technical SEO in parallel. Most clients see meaningful movement by week six.
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Monthly Reporting
You see ranked keywords, Map Pack position, click-through rate, and call volume from organic search, not sessions, bounce rate, or other metrics that don't sign retainers. We have skin in the game when it comes to revenue generation.
Results that hold up in a partner meeting.
Each result shows its starting point and period. Figures come from each firm's own reporting plus our analytics.
Confidential PI firm · Rosedale, New York
#1 average in the Map Pack and more than double the qualified intakes.
- Map Pack position
- #1 average12 months
- Qualified intakes
- +118%12 months
- Fees attributed to search
- $5.2M12 months
Confidential PI firm · New York City
#1 in the Map Pack for “personal injury law firm nyc”.
- Map Pack position
- #1From #13 · 30 days
- Organic position
- #330 days
- Calls per month
- +75%30 days
- Qualified leads
- 18430 days
CaseAuthority rebuilt our intake pipeline. We've closed seven-figure matters that began as a ‘personal injury near me’ search at 11pm on a Tuesday.
How a Manhattan PI firm went from page 3 to #1 in the Map Pack in 118 days
The challenge
The firm sat on page 3 for its main searches in one of the most competitive personal injury markets in the country, and did not show in the Map Pack in most of its service areas.
- On page 3 for its main personal injury searches
- Missing from the Map Pack in most service areas
- Competing in one of the most crowded PI markets in the US
What we did
- 01Audit
Reviewed the Google Business Profile, citations, on-page content and the competing firms in each service area.
- 02Strategy & keywords
Mapped the high-intent keywords by case type and area, then set a 90-day roadmap with ranking milestones.
- 03Execution
Rebuilt the profile, cleaned up citations and published compact case-type pages for the searches that sign cases.
- 04Reporting
Reported monthly on Map Pack position, calls and signed cases, so the partners could tie fees to search.
Average Map Pack position for the primary keyword
Day 0 to day 118#1Map Pack avg
+61%Qualified intakes, 12 months
$3.2MAttributed fees, 12 months
118Days from page 3 to #1
Performance-priced. Clear proposals.
You work directly with the senior SEO specialists who do the “actual work” for most law firm marketing agencies in the USA. In short, we remove the middleman.
Standard
$1,500/month
For boutique firms ready to own a single practice area
- 1 primary practice & primary city
- GBP domination + citations
- 4 editorial pages / month
- 6 primary keywords
- Monthly reporting
Growth Most chosen
$2,500/month
Our flagship engagement. Multi-borough, multi-practice growth.
- 3 primary practices, 1 state
- GBP domination + citations
- 6 editorial pages / month
- 6 primary keywords
- Monthly reporting
Partner
Speak to us
Multi-office firms competing nationally with NY as flagship.
- Unlimited practice areas
- Accelerated multi-market expansion
- Press coverage
- Ongoing strategic input
- Competitor strategy hijacking
Answered the way a partner would ask.
Still curious? Book a 20-minute working call with a senior strategist.
How long does personal injury SEO take to work?
Most CaseAuthority clients see their first meaningful ranking movements within 30–45 days for local map results and 60–90 days for competitive organic keywords. Timelines vary based on your domain's existing authority and how competitive your local market is.
What is personal injury SEO?
Personal injury SEO is the process of optimizing a PI law firm's website, Google Business Profile, and online presence so that injured clients find the firm at the top of Google search results and the Local Map Pack. It includes keyword targeting, on-page content, technical optimization, local citation building, and link authority, all focused on the specific queries personal injury clients use when they're ready to hire a lawyer.
How is personal injury SEO different from general law firm SEO?
Personal injury clients search with urgency and high intent: they're injured and need help now. PI keywords like 'car accident lawyer near me' are among the most competitive in all of legal search, with CPCs above $100 in some markets. Ranking requires a specialist who understands the buyer intent, the local ranking signals, and the compliance requirements of bar advertising rules, not a generalist agency that handles dental offices and pizza restaurants.
What does SEO for personal injury lawyers include?
SEO for personal injury lawyers covers four things: your Google Business Profile and Map Pack position, focused landing pages for each case type and city, the technical health of your site, and the citations and links that build authority. Good PI attorney SEO ties all four to one number, signed cases. Read why SEO for personal injury lawyers matters for the full picture.
Do you do local SEO for personal injury lawyers in NYC?
Yes. New York is where much of our work is. A confidential Manhattan firm went from page 3 to #1 in the Map Pack in 118 days, with qualified intakes up 61%, and a Rosedale, New York firm now holds a #1 average Map Pack position. See local SEO for personal injury lawyers.
Do you work with personal injury firms in any state?
Yes. CaseAuthority works with personal injury law firms nationwide. We take one firm per market per practice area, so if you engage us, we will not work with your direct competitor in the same geography.
Claim the audit. See the verdict.
A full diagnostic of your firm's search visibility, delivered in 5 business days. Free for qualified personal injury firms.
- Your Map Pack position across your market
- The firms outranking you, and why
- The fastest wins to sign more cases