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Personal Injury SEO Case Studies

These personal injury SEO case studies show what happens when search work is measured by signed cases, not sessions or bounce rate. Every firm is confidential: we sign litigation-level NDAs and never name clients. What we can show you is the market, the work and what it produced.

4.2×

Avg. increase in qualified case inquiries within 90 days

92%

Of client firms reach the Map Pack top 3 for their primary practice area

$1.4M+

Net new fee revenue attributed to local search in 2025

100%

We never work with a firm's direct competitor. Litigation-level NDAs

Firm-wide figures across CaseAuthority client firms.

Personal injury

Client
Confidential PI firm
Market
Manhattan, New York
Practice areas
Personal injury
Google Maps rankingLocal SEOContent

Manhattan Personal Injury Firm Goes From Page 3 to #1 in the Map Pack in 118 Days

Learn how we helped a confidential Manhattan PI firm win the Map Pack and grow qualified intakes through Google Business Profile work, local SEO and compact practice-area pages.

Key results

  • Page 3 → #1Map Pack in 118 days
  • +61%Qualified intakes, 12 months
  • $3.2MAttributed fees, 12 months
  • #1Map Pack avg

The challenge

The firm was sitting on page 3 of local results in one of the most competitive personal injury markets in the country.

  • On page 3 for its main personal injury searches
  • Missing from the Map Pack in most of its service areas
  • Competing in one of the most crowded PI markets in the US
Starting point
Page 3
Period
12 months

How we helped

  • Audit: reviewed rankings, Map Pack position, on-page content, citations and the competitive landscape
  • Strategy and keywords: mapped the high-intent personal injury keywords in the market into a 90-day roadmap
  • Execution: Google Business Profile, citation and technical work, plus compact landing pages for target keywords
  • Monthly reporting on Map Pack position, calls and qualified intakes, not sessions or bounce rate
Google Maps Ranking Local SEO for PI Lawyers Car Accident SEO

Personal injury

Client
Confidential PI firm
Market
Rosedale, New York
Practice areas
Personal injury
Google Maps rankingLocal SEOLanding pages

Rosedale, New York Personal Injury Firm Grows Qualified Intakes by 118% and Attributes $5.2M in Fees to Search

Learn how we helped a confidential Queens-area PI firm reach the #1 Map Pack average and more than double qualified intakes through local SEO and high-intent landing pages.

Key results

  • +118%Qualified intakes, 12 months
  • $5.2MAttributed fees, 12 months
  • #1Map Pack avg

The challenge

Rosedale sits on the Queens and Nassau County line, so the firm competes for the same local injury searches as firms across Queens and Long Island.

  • Sits on the Queens and Nassau County line
  • Competes with firms across Queens and Long Island for the same searches
  • Injured people search by neighborhood on both sides of the county line
Market
Queens and Nassau
Period
12 months

How we helped

  • Audit: reviewed rankings, Map Pack position, on-page content, citations and the competitive landscape
  • Strategy and keywords: mapped the high-intent personal injury keywords in the market into a 90-day roadmap
  • Execution: Google Business Profile, citation and technical work, plus compact landing pages for target keywords
  • Monthly reporting on Map Pack position, calls and qualified intakes, not sessions or bounce rate
Local SEO for PI Lawyers Google Maps Ranking Truck Accident SEO

Personal injury

Client
Confidential PI firm
Market
New York City
Practice areas
Personal injury
Google Maps rankingLocal SEO

Up 12 Positions in 30 Days to #1 in the Map Pack for 'Personal Injury Law Firm NYC'

A live ranking snapshot from a New York client: #1 in the Map Pack and #3 organically for one of the most expensive personal injury searches in the country.

Key results

  • ▲12Positions in 30 days
  • #1Map Pack
  • #3Organic
  • +75%Calls per month
  • 184Qualified leads

The challenge

'Personal injury law firm nyc' is one of the most contested local legal searches in the US, with paid clicks costing over $100 in some markets.

  • One of the most contested local legal searches in the US
  • Paid clicks cost over $100 in some markets
  • Started at #13 in the Map Pack
Starting point
#13 in the Map Pack
Period
30 days

How we helped

  • Audit: reviewed rankings, Map Pack position, on-page content, citations and the competitive landscape
  • Strategy and keywords: mapped the high-intent personal injury keywords in the market into a 90-day roadmap
  • Execution: Google Business Profile, citation and technical work, plus compact landing pages for target keywords
  • Monthly reporting on Map Pack position, calls and qualified intakes, not sessions or bounce rate
Google Maps Ranking Local SEO for PI Lawyers Car Accident SEO

Frequently asked questions

Still curious? Talk to a senior strategist.

How long does it take to see results from personal injury SEO?

Most CaseAuthority clients see their first Map Pack appearances within 30–60 days and meaningful movement by week six. Map Pack victories typically land between day 60 and 120, and competitive organic keywords take longer depending on your market and starting point.

How do you measure results in these case studies?

By outcomes a partner cares about: qualified intakes, attributed fees and Map Pack position. We do not report sessions, bounce rate or other metrics that don't sign retainers. Each figure covers a 12-month period and comes from the firm's own reporting plus our analytics.

Why are the firms in your case studies anonymous?

Because we sign litigation-level NDAs and never work with a firm's direct competitor. Naming clients would hand their competitors a roadmap, so we share the market, the problem and the results instead.

Can you get similar results for my firm?

It depends on your market, your competition and where your firm starts. Our free audit, delivered in 5 business days, shows exactly where you stand and what it would take to reach the top of your market.

Keep exploring

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